This course specifically focuses on the tactics that members may employ to educate and to motivate their networking sources. The purpose is to establish a relationship and teach how to listen and develop business for you by teaching who, what, where and why people should be establishing a business relationship with you.

This course focuses on the development of relationship-based referrals vs. transaction based referrals and how this fundamental difference relates to the word-of-mouth marketing strategy. The purpose is to learn how to develop your own learning and teaching strategies to empower your networking team to help achieve the "Four M's" of BNI: Make Myself More Money by moving up the referral curve.

The art of relationship building and implementation of a system to build and activate a referral network is presented. The purpose is to help students understand that obtaining consistent word-of-mouth depends on developing relationships with other people. The process presented in this class will help students develop relationships and identify potential sources of referrals.

The Sales Manager Minute will help students create their own 7-30-60 second introductions. The purpose is to teach students how to make introductions that make a lasting impressions on the prospective client or referral source. Students will learn the particulars of brief introductions and how to create and use LCDs and memory hooks.

This module teaches BNI members how to identify, locate and recruit the best candidates for their chapter's sales force; and the language that has visitors commit to attend the meeting and actually show up. Networkers must be able to speak and understand the language required to get the desired results. Dr. Ivan Meisner states "We all speak the language of referrals" when referring to the 35 countries BNI is established in worldwide. The purpose of this module is the teach BNI chapter members that inviting prospects and visitors is a prime focus of the word of mouth marketing strategy.

Masters of Inviting RBM 301

Networking Skills Development Program RBM 301 (Houghton College) Room #111 3:30 pm on February 27th, 2009 - 7:00 pm on February 27th, 2009 Houghton College 810 Union Rd. West Seneca, NY 14224

Sales Manager Mijute RBM 302

Presentation Skills RBM 303

The Art of Relationship Building RBM 304

The Referral Process RBM 305