Educational Opportunities

BNI Team WNY offers classes to help you make the most of its BNI membership and to get more out of your business marketing.

Our classes cover topics ranging from improving presentation skills to learning more about the referral process and referral-based marketing.

You don't have to be a BNI member to take advantage of our courses and seminars - many of our classes are open to the public, meaning any business can take advantage of the best in word-of-mouth marketing coaching.

Course Listing

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MSP 101 - Member Success Program

An introduction to referral based marketing principles. Includes an overview of the basic fundamentals of word of mouth marketing and building your network. This course is designed to help students develop an understanding of referral based marketing and use it as an effective business tool.

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MSP 102 - Audit Member Success Program

Returning Member Success Program Course - This course registration is only for people that have taken MSP 101 in the past. If this is your first time through MSP, you must register for the MSP 101 version.

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ASP 101 - The Development of Presentation Skills

This course specifically focuses on the tactics that members may employ to educate and to motivate their networking sources. The purpose is to establish a relationship and teach how to listen and develop business for you by teaching who, what, where and why people should be establishing a business relationship with you.

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ASP 201 - The Study of the Referral Process

This course focuses on the development of relationship-based referrals vs. transaction based referrals and how this fundamental difference relates to the word-of-mouth marketing strategy. The purpose is to learn how to develop your own learning and teaching strategies to empower your networking team to help achieve the "Four M's" of BNI: Make Myself More Money by moving up the referral curve.

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ASP 301 - The Art of Relationship Building

The art of relationship building and implementation of a system to build and activate a referral network is presented. The purpose is to help students understand that obtaining consistent word-of-mouth depends on developing relationships with other people. The process presented in this class will help students develop relationships and identify potential sources of referrals.

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ASP 401 - The Sales Manager Minute

The Sales Manager Minute will help students create their own 7-30-60 second introductions. The purpose is to teach students how to make introductions that make a lasting impressions on the prospective client or referral source. Students will learn the particulars of brief introductions and how to create and use LCDs and memory hooks.

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ASP 501 - The Masters of Inviting

This module teaches BNI members how to identify, locate and recruit the best candidates for their chapter's sales force; and the language that has visitors commit to attend the meeting and actually show up. Networkers must be able to speak and understand the language required to get the desired results. Dr. Ivan Meisner states "We all speak the language of referrals" when referring to the 35 countries BNI is established in worldwide. The purpose of this module is the teach BNI chapter members that inviting prospects and visitors is a prime focus of the word of mouth marketing strategy.

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ETO 101 - Power Synergy Teams

The power team program in networking is designed to combine the best aspects of large group and small group dynamics within accepted practices of marketing and advertisement. A power networking group is a network within a chapter (network) that can leverage the natural synergies (integrated-professional-market) among its members. The purpose of this class is to introduce the Power Team Process, define contact spheres, create power teams, lay the foundation for networking critical contacts, strengthen BNI Chapters, and Increase Income.

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ETO 201 - Wombat Plan

This seminar teaches successful business people to use Hand-to-Hand WOMBAT (Word-of-Mouth Business Acquisition Tactics), a well-planned, well-executed word-of-mouth program that offers a way to replicate yourself. WOMBAT, a way to create dozens of sales volunteers for your company, each carrying your business cards and recommending your service or products. Learn that with two key strategies you can become a master of word-of-mouth marketing and immediately see a major difference in the word-of-mouth business that is generated for you.

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BNI Team Western New York 5260 Rogers Road Unit C-8 - Hamburg, NY 14075 | T: (888) BNI-4WNY | F: (716) 648-2325
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